The Payments Group Teams Up with HubPeople to Revolutionize Payment Options for Dating Subscriptions
The Payments Group (TPG), a global leader in payment solutions, has announced a groundbreaking partnership with HubPeople, the AI-driven software platform powering some of the world’s most popular dating apps and websites. Collectively serving over 100 million users worldwide, HubPeople will now offer cash payments for subscriptions through TPG’s award-winning CashtoCode service. This innovative approach enables users to make cash deposits at 550,000 retail locations globally, including convenience stores, petrol stations, and supermarkets.
This collaboration marks a significant milestone for HubPeople, which sought a payment provider capable of handling international transactions across multiple currencies. TPG’s system initially supports cash payments in 17 currencies, providing a seamless and reliable solution for a diverse global audience. Additionally, users can opt for TPG’s eVoucher system, a secure and user-friendly method akin to popular gift cards or digital vouchers.
Why Cash Matters in the Global Market
HubPeople’s platform caters to a vast and varied customer base, many of whom reside in regions where credit card usage remains limited. Cash remains the most widely used payment method globally, particularly in emerging markets like Latin America and countries such as Argentina, where digital payment adoption is still growing. The introduction of cash-based transactions ensures that even unbanked or cash-first users can access premium dating services conveniently and securely.
For customers prioritizing privacy and discretion—important considerations in the online dating sphere—CashtoCode offers an ideal solution. It allows users to subscribe without sharing sensitive financial information, providing a secure and confidential payment experience.
Leaders React to the Partnership
Nick Orton, a representative of HubPeople, expressed excitement about the partnership:
“This collaboration with TPG opens up a world of opportunities for our platform. By enabling cash payments for our brands, we’re unlocking access to a new segment of dating customers who will benefit from greater convenience and discretion.”
Jens Bader, TPG’s founder and CEO, highlighted the alignment between the companies’ goals:
“Cash remains one of the largest payment demographics globally, yet it’s often overlooked by digital services. With CashtoCode, we’re effectively adding 550,000 new payment points, making our solution perfect for the diverse and privacy-focused needs of dating app users.”
About The Payments Group
Based in Frankfurt, The Payments Group is a rapidly expanding fintech company specializing in prepaid and embedded financial solutions. Its portfolio includes Funanga AG, TWBS Ltd, Calida Financial Ltd, and Surfer Rosa Ltd. With a global presence, TPG connects online merchants to over 550,000 cash payment locations and an international network of prepaid card services.
As a vertically integrated e-Money provider, TPG is setting the stage to become a market leader in prepaid payment solutions. Its team of over 50 professionals is dedicated to offering secure, innovative, and user-friendly financial products to customers around the world.
About HubPeople
Headquartered in the Isle of Man, HubPeople empowers businesses to create, launch, and grow profitable dating brands through its “Dating as a Service” platform. Its AI-powered infrastructure supports thousands of social networks and boasts unmatched user engagement, retention, and conversion rates.
HubPeople provides end-to-end services, including technical development, marketing, and 24/7 customer support in multiple languages. The company’s mission is to foster dynamic online communities where individuals can connect over shared interests, learn, and build meaningful relationships.
With this new payment option, HubPeople and TPG are poised to redefine how users access dating services globally, combining convenience, security, and accessibility. This partnership represents a forward-thinking approach to payments, addressing the needs of modern consumers in an increasingly connected world.
